Relax
You're going to make your sales goal
A COMPREHENSIVE SALES EXPERIENCE FOR ALL
The Saleswoman's approach is rooted in honesty, collaboration, real-world deliverables, and a-ha moments.
CONSULTING / COACHING
SERVICES
No one majored in sales in college. Overcoming objections, pitching, negotiating, closing, managing expectations - these are learned skills that hone over time, through real-world experience. But your business needs sales results now.
Whether you are interested in one of the consulting packages below or a customized program to meet your organization’s specific needs, it all begins with a free 30-minute consult.
With hands-on support and coaching, I expedite your journey to sales success. I work with sellers, sales teams, sales leaders, and even those in non-sales roles, to improve capabilities and tangible impact in the art of influence.
01
COLD-CALL BOOT CAMP
When asked to prospect, do you feel stressed and uncomfortable and like you might throw up?
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Art of the hunt
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Listen like your life depends on it
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Read the tea leaves of the LinkedIn profile
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Tone, energy, breath
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Articulating the VP (Value Proposition)
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Anticipating objections
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CRM Best Practices: must-have reports, cadence calendar, daily habits
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FARMING AND ACCOUNT MANAGEMENT
Do you have an account or territory vision, but need a blueprint to activate it?
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Art of the referral
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Relationship matrixes & territory management
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Product & value proposition
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Interpersonal and presentation skills
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Selling internally (your company and the client)
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Getting badged and other secrets
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Award-winning account plans
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CRM Best Practices: must-have reports, cadence calendar, daily habits
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02
03
ACCOUNT DIRECTOR SERIES
Do you love your client, but also fear they will be the death of you?
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Art of the possible
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Advanced account planning
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Navigating politics (your company and the client)
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Team selling
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Efficiency and the C-suite meeting
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Procurement and rates
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Budgets, discounts, and client investments
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Cementing relationships and delivering value
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NEGOTIATING 101
Does your negotiation strategy worksheet have over 20 possible paths for deal success? If so, you are good! If not, see you in session!
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Art of the deal
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Establishing the baseline
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The players and their roles
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Asks, gives and the value exchange
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How to walk away – with the deal, of course!
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04
WHO IS ANNE KENNEDY?
Sales maven. cold-call queen. energetic machine.
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Anne Kennedy has been called a lot of things in her extensive Sales Executive career. "B Player" has never been one of them. Her innate ability to sell with empathy has made her a trusted sales executive to companies such as Microsoft, Facebook, and Starbucks.
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Anne's straight-forward approach resonates with all: She listens first. She works collaboratively and with extreme honesty to activate the potential of salespeople. The result? Actionable deliverables and new sales habits that exceed revenue goals and expand personal horizons.
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Reach out today to get started!
SAMPLE DELIVERABLES
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Cold, lukewarm, and hot prospecting Scripts
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Client and prospect personas
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CRM best practices
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Account plan template
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Client entertainment calendar
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Agendas (internal and client-side)
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Improved playbooks and capabilities presentations
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Negotiation workbook
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Deal summaries for execs and marketing